Viewing the Media

Different types of viewing the media.
Primary Media : Pay very close attention to the media text.
Secondary Media: Skim through the media, looking for something to catch your eye.
Tertiary Media: When media is present but we are not consciously awear of it. e.g. Adverts in paper.


The circulation of a paper does not always represent the amount of people reading it. One paper may be bought by a family member then the other family members and visitors to the house may also read it. Also if a paper is in a waiting room or a library several people will read it throughout the day.


Local papers are often kept for the week, so people can refer back to it e.g. to see what the weather forecast or to see cinema times.