Questionaire

1. Are you male of female?

o Male
o Female

2. How old are you?

o Under 20
o 21 – 30
o 31 – 40
o 41 – 50
o 51 – 60
o 61 – 70
o 71 – 80

3. Do you buy a local newspaper regularly?

o Yes
o Once a month
o Less than once a month

4. If yes which one do you buy?

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5. What is the maximum you would be willing to pay for a local newspaper?

o 50p – 80p
o 80p - £1.00
o £1.10 - £1.30
o £1.40 - £1.60
o £1.70 +

6. Do you just read your paper on the day or purchase?

o Yes
o No, I refer to it several time that week.

7. Would you buy more than one copy if you or your family and friends were featured in the newspaper?

o Yes
o No


8. Do you prefer positive or negative stories in your local paper?
o Positive
o Negative
o A mix of the both


9. Which of the following content would attract you to buy the newspaper?
o Politics/Council
o Local events (e.g. Yorkshire Show/Culture Shock)
o Life style Features (e.g. Gardening/Recipes)
o Gossip
o Fashion
o Local perspective on national issues
o Schools
o New indicatives in the town
o Sports
o Property
o Business


10. Do you find the adverts in the local papers useful?
o Yes
o No

11. How many people on average in your house read the local paper?

o 1
o 2
o 3
o 4
o 5+

Please list below their ages and gender
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12. What aspect draws you in to the paper?
o Regular, loyal customer.
o An exciting headline
o Dramatic Pictures
o Knowing that family and friends may be featured in it.